Aug 07, 2017

what competitive strategy would be most effective as your company introduces this new project?

This paper concentrates on the primary theme of what competitive strategy would be most effective as your company introduces this new project? in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Unit four: Marketing Plan for BravoMax

INSTRUCTIONS:
Arimount, a well-known beauty and grooming company wants to launch a new deodorant product (BravoMax). The company�s development and research department has created a new chemical that will allow deodorants to work for up to 5 days�even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. For the fourth component of your marketing plan, answer the questions listed below. Your answer to each question should be at least 400 words (except for question 2). 1. Discuss what brand elements would be most useful for differentiating your company�s brand from competing brands. (at least 400 word answer) 2. In a sentence or two, what is the appropriate positioning for your company�s product? (at least one sentence answer) 3. What factors will you use to determine your company�s strategic group, and what competitive strategy would be most effective as your company introduces this new project? (at least 400 word answer) **********please see attached for more info on BravoMax ***********************
CONTENT:
A Marketing Plan for BravoMax Name: Instructor: Date: Discuss what brand elements would be most useful for differentiating Arimount`s brand from competing brands. A marketing plan is a organized procedure followed before any product innovation concerning the market based on the company`s goals and objectives. Some of the key aspects include thorough research on the already existing competitors, potential of the target market, possible challenges deemed to be faced; financial knowledge e.t.c. For Bravomax to succeed efficiently, various aspects should be well looked upon ie. Situational Analysis, Marketing strategy, Financials and Controls. Arimount, which is a well established beauty and grooming company and having a good market niche, it is with no doubt that BravoMax will also thrive well once released into the market. This will lead to an increase in the customer base. The situation analysis will look at the (SWOT) strengths, weaknesses, opportunities, limitations and the threats being experienced by Airmount. The competitors are also very important in the situational analysis. Arimount is a superstar in this beauty and glooming industry and therefore has the necessary experienced required and the knowhow of what and how to deliver so as to achieve customer satisfaction. Moreover, the company has a big range of products ranging from skin care produc...


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

Order Now

STILL NOT CONVINCED?

We've produced some samples of what you can expect from our Academic Writing Service - these are created by our writers to show you the kind of high-quality work you'll receive. Take a look for yourself!

View Our Samples

FLAT 25% OFF ON EVERY ORDER.Use "FLAT25" as your promo code during checkout