Jul 17, 2017

What changes are occurring in the non-disposable razor category?

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Marketing Case Study


There are four main parts in our case study, and I`m responsible for writing the introduction. It should be about 1.5 pages double spaced. 

Introduction should include things like overviews of the company, the razor market (U.S.), Consumer behavior, competitors, and tred. Should not mention much about the new product "clean edge" because the rest of the report (other 3 parts) will be all about that. Should end by briefly introducing the new product. 

It will be better if the introduction can answer the following question: 

What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life cycle challenges for Paramount’s current products? 



Marketing Case Study Student Name: Course: Institution: Date: Marketing Case Study Paramount health and beauty Company is a firm that specializes in Clean Edge Razor. Jackson Randal, the product manager for clean edge, was responsible for the product development process and the positioning strategy for the new clean Edge. The verdict for the new product was encouraging to the group of executives at Paramount. The majority of the men felt that the new non-disposable razor had the closest, smoothest, and cleanest shave that they had ever come across. The product was utilizing an improved design that provided a superior performance through a vibrating technology that stimu


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