Jul 18, 2017 Research papers

What are the unique features of the approach of the Business Model Canvas?

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Business Model Canvas


The author of our course textbook developed his business model canvas approach to business planning through the instrument of his doctoral thesis. Note the two articles in the reading material that relate some of the development of the Osterwalder and Pigneur business model canvas. 

This first assignment is a 450-600 word research paper (using the two scholarly articles referenced above, plus two additional journal sources) that lends insight into the development and use of the business model canvas and the person(s) who developed it. NOTE: Four (minimum) scholarly journal sources are required for this paper.


• Discuss the genesis of the Business Model Canvas

• What are the unique features of the approach of the Business Model Canvas?

• How does the Business Model Generation compare/contrast to other business model approaches?

• What are the benefits and/or limitations of using Osterwalder’s business model canvas in the context of your organization?

Utilize the format, which means that you need to write a Title Page and References Page separate from the body of the text of the paper (no abstract or author note are needed). 


Business Model Canvas Student: Professor: Course title: Date: Business Model Canvas The genesis of the Business Model Canvas (BMC) is attributed to Alexander Osterwalder. He proposed BMC in his book titled Business Model Ontology which describes a number of prescriptions that make the building blocks for the activities. BMC enables both existing and new business organizations to concentrate on strategic and operational management as well as marketing plan (Osterwalder & Pigneur, 2010). The BMC is basically a strategic management and entrepreneurial tool. The unique features of the BMC approach are as follows: first, a manager can use this tool in describing, designing, challenging, inventing, and pivot


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