Jan 23, 2018

What are the strengths and weaknesses of each approach?

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Identify two articles in the University Library: one in which the business problem is researched using a qualitativedesign and the other using a quantitative design.

Summarizeeach of the research designs.

Writea 650 – 700 word paper in which you compare and contrast the two approaches:

  • What are the strengths and weaknesses of each approach?
  • How can they be used most effectively in a combined approach?
  • Which method is more appropriate for research in your own business and functional area?

Format your paper consistent with APA guidelines.

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