What are the factors and reasons for Internationalization?

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`PEST Analysis`, `Internal Environment`, and `Analysis`

This question is on the `International Marketing` course for my BA (hons) Business Admin. degree.

the question is :


What are the factors and reasons for Internationalization? show appreciation of the complexity of the International Environment.

also discuss the following:

- PEST Analysis
- Internal Environment, which should also include:
- Objectives
- Strategies

- Analysis : why companies go international? e.g Inflation.
Whether companies are Proactive or Reactive

Please find the attached file on some information i`ve come up with on Internationalization.

The main proble i`m having is with the `PEST Analysis`, `Internal Environment`, and `Analysis`.

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