Aug 05, 2017

Were you aware of buzz marketing? Have you witnessed/heard of other buzz marketing strategies/campaigns?

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Buzz Marketing

INSTRUCTIONS:
A general reflection on the buzz marketing strategies, drawing from the three sources (book, article, and video). Were you aware of buzz marketing? Have you witnessed/heard of other buzz marketing strategies/campaigns? What are your thoughts on these campaigns?
CONTENT:
Buzz Marketing Name:Course title:Instructor:Institution:Date Due: IntroductionBuzz marketing is a marketing strategy involving oral communication, in other word of mouth. This term has also been incorporated to explain business interactions in social media such as twitter and face book. The marketers interact with the users of the product or service, and this amplifies the marketing message. Organization could use this method positively as a form of public relations, viral marketing and also advertising on its products. Buzz marketing is a form of marketing technique, which has been known to achieving positive response.This technique is deemed to produce positive results because of the perception that individuals are easy to work with and convince than organizations. Another advantage as Greg (2011) observes is, the possibility of these firms to follow up their buzz endeavors via the internet. Reflection on Buzz Marketing StrategiesStudies indicate that there are more than 30 million teenagers in USA. These teenagers have a potential of commanding more than 150 billion dollars in income that is disposable. In America, teenagers are exposed to more than 3000 advertising information from different companies each day. Unlike adults who must be persuaded to buy a particular product or service, teenagers respond more quickly to products services that they find to be “...


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