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1. Describe a marketing information system (MIS). From what sources is the MIS developed. Please provide an example.
2. The seven characteristics of good marketing research are:
Interdependence of Models and Data
Value and Cost of Information
Please provide examples of each.
3. Today, companies are increasingly concerned about customer defection. There are five main steps a company can take to reduce the defection rate. Characterize those five steps.
4. Compare and contrast the traditional organizational chart for an organization against the modern-oriented organization chart.