2019-01-21T10:16:40+00:00 Assignments

Troubleshooting Creativity: An Inquiry Into the Act of Persuasion

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Troubleshooting Creativity: An Inquiry Into the Act of Persuasion

Instructions:

Identify an instance in which an individual or group presented a sound and creative solution to a problem, but failed to persuade their target audience to accept the proposed solution. Identify the mistakes made during this failure to communicate. Consider failures in audience research, in understanding audience objections, and in the presentation of the proposed solution. Write a 700- to 1,050-word essay in which you: Briefly summarize your chosen instance of failed communication. Discuss the reasons why the original persuasive campaign was unsuccessful. Propose a revised persuasive campaign that might have succeeded.

Content:

Troubleshooting Creativity – An inquiry into the act of Persuasion I am confident that all of us had plenty of times in our lives when our brilliant and infallible ideas are rejected, tabled, or denied for one reason or another. Perhaps, it is because you presented it in a very boring way that your boss did not even consider it, or you just didn`t make it convincing enough for your junior high teacher to even consider giving it a second thought. Well, we have to admit that some messages are more engaging than others. Remember the times when you were bored in a class lecture or those instances when you are persuaded with a motivational speech. What we have to remember is that to convey a convincing message one has to have the right mix of factual information, contextual regard, and emotional delivery. Below is a sample of a time when an idea was disregarded despite its inherent soundness and its appeal to the emotion of

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