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Topic: Within The "Marketing Excellence" Section Of Chapter 3
Instructions:
Within the "Marketing Excellence" section of chapter 3,
Walmart`s new marketing campaign is discussed. Do you think that the company made the right decision to drop "Always Low Prices," as a tagline? Why or why not?
Content:
Walmart’s New Marketing Campaign
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Walmart’s New Marketing Campaign
Marketing excellence entails excellence in three basic areas; creation of extremely differentiated‚ customer- oriented or valued‚ and highly profitable products or brands (Finster, & Hernke, 2014).This paper will discuss Walmart’s new marketing campaign‚ and also whether the company made the right decision to
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