Guidelines and Grading Rubric (200 points)
Use your Course Project organization selected during Week 2 for this assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points)
How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
The Coca-Cola Company case analysis Student Name Professor Name Course Title Date COMPANY NAME, WEBSITE, AND INDUSTRY The paper centers on the Coca-Cola Company, the company operates in beverage industry. The Coca-Cola Company website is www.coca-colacompany.com. BACKGROUND AND HISTORY The Coca-Cola Company is an American beverage corporation, established in the year 1886 by Asa Griggs Candler. The company based in Atlanta, Georgia adopted franchised distribution method, where the company produced syrup concentrate and sold it to several bottlers` companies throughout the world. Besides the company`s flagship brand Coca-Cola, the company produces more than 450 beverage brands, such as Sprite, Coke, and Fanta. James Quincey, the Coca-Cola president and Chief Operating Officer (COO) is in charge for all of the corporation operating units globally. Muhtar Kent, appointed in April 2009, is the current Chief Executive Officer of the Coca-Cola Company. The company reported total sales of 17482 million US dollars and profit of 7351 million US dollars in the year 2015. Some of the Coca-Cola key events began in 1886 when John Pemberton, a chemist, created a unique tasting soft drink by blending heated sugar liquid with carbonated water. Frank Robinson, who worked as John bookkeeper christened the drink Coca-Cola and wrote its production procedure that is utilized by the company until today. In 1994, Robert Woodruff became the head of the Coca-Cola after ...