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Topic: Week 5 DB: Fear Messaging Health Communication
below is the assignment rubrics
Week 5 DB: Fear Messaging
This discussion board follows a multi-step process. The students must collaborate in order to make it work. Each must do his/her part and do it on time.
1. Wednesday: Students make an initial post of a "fear"message. Include a copy of the message, which can be from any media. Discuss whom you see as the target audience and present your opinion of this message and whether it has the potential (or not) to influence behavior. For example, is the health risk clear? Is the changed behavior clear?
Institution of affiliation
Fear messaging is a strategy that aims to influence the behavior of an individual or a group of people. It bases its appeal on its ability to scare people into behaving in a certain manner CITATION Pet14 l 1033 (Peters, 2014). Fear messages are prevalent across all s