Assignment 1: Marketing and the Health Care System
Due Week 4 and worth 300 points
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
Determine the direct impact of marketing for the health care provider you selected.
Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
Outline a marketing strategy for the health care provider you selected.
Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Marketing and Healthcare
January 29, 2017
Your Instructor’s name
The course title
The Impact of Marketing to Healthcare Providers
In today’s ever-changing technological, cultural, and social space, it would not come as a surprise when a company or an organization would spend millions of dollars into simple advertising. However, many of us would still be curious when we see health-care organizations spending as much as corporations from other industries in the same field. Perhaps, this difference is due to the fact that health-care providers (more especially public hospitals) are usually seen as non-profit organizations which are only dedicated in treating illnesses, providing well-being and healthcare, rather than engaging in a more capitalist stance. However, this does not mean that health-care organizations have shifted their main objectives from ‘helping others’ to gaining the most profits for themselves. Rather, the author of this articles believes that these fluctuations should be seen with more clarity under a more positive light. This article would draw from the author’s experience while working in one of the best health-care providers in Arizona – The Saint Luke’s Medical C