COMMUNICATION PLAN: WAL-MART LENDING PLANByInstitution
Communication Plan: Wal-Mart Lending Plan
The Lending Plan by Wal-Mart is essential in aiding the company gain a competitive advantage. Proper management of the plan is important for its success, so that the community, stakeholders and the business benefits immensely in the end. This communication plan seeks to highlight the method of disseminating the action plan to all stakeholders.
Strategy and Communication Channels
The reason for implementation of the action plan is to achieve a value based business activity, which aims at increasing customer base with the long-term goal of gaining perpetual profits