Culture can be defined as a way of living for a relatively large group of individuals. Some factors can be used to determine the way of living of some people which include religion, experiences, beliefs, values attitudes and much more. Different cultural groups are entitled to think, behave and act differently. However, there are no set standards to determine which cultural group should be superior or inferior. Africa, for instance, is one place in the world that is full of culture. The African differ from one cultural group to the other.
African culture is studied and found to be diverse however is one similarity that is shared by almost all the cultural groups found within the continent of Africa. The similarity is clearly observed when they over how Africans uphold their moral values. As important as culture is to an individual there are positives and negatives associated with culture. Darley William and Charles Blankson`s journal titled "African culture and business markets: implications for marketing practices" provides a synoptic understanding of the African culture ,which goes a long way to highlighting its s