The purpose of this Course Project is to engage students in understanding the far reaching challenges and opportunities of operating an international business. Upon the completion of this Course Project, students will also have a greater appreciation of how culture, political systems, society, and other factors impact business practices not only domestically but internationally.
The Course Project must be comprehensive and follow the following analytical stages.
1. There are four sections in this Course Project and are due at the end of Weeks 2, 4, 6, and 8. At the end of Week 8, you will submit a complete report containing all sections along with a cover page, table of contents, body text with appropriate subtitles, references page, and appendices. There is a separate reflection document which students will complete individually and submit to the appropriate Dropbox.
2. Each section should be two- to three-pages in length with appropriate references shown on the references page. At least five authoritative, outside references are required (anonymous authors or web pages are not acceptable). These should be referenced following APA guidelines.
Section 1: Business Profile (due at the end of Week 2)
1. Name, history (background), and ownership (private, public, government, or mixed)
2. Country or countries where the business operates
3. Stock exchange identifier and listing
4. Description of the products and services (4 P’s) offered and where sold
5. SWOT analysis
Section 2: Competition, Social, and Economic Factors (due at the end of Week 4)
2. Demographics of consumers
3. Organization structure
4. Entrance and exit strategies
5. Government structure and economic indicators
THIS IS TWO SEPARATE ASSIGNMENTS I NEED 2 PAGES FOR EACH SECTION WITH 5 REFERENCES FOR EACH SECTION AND EACH SECTION MUST HAVE THEIR OWN COVER AND REFERENCE PAGE.
The Coca-Cola Company Sharamane Jackson DeVry University The Coca-Cola Company This paper will deliberate on the Coca-Cola Company, which is an international organization with its headquarters in a campus in Atlanta Georgia. History and ownership The company can trace its origins back to 1886. A pharmacist named Dr. John S. Pemberton who out of curiosity decided to invent a distinctive tasting drink started it. He created flavored syrup and then mixed it with carbonated water resulting in the creation of the Coca-Cola drink. His assistant who was also his bookkeeper came up with the name ‘Coca-Cola’ and designed the unique logo that the company uses up to date (Lu, Chen, Fuhrman, & Sun, 2016). The beverage was available at the soda fountains and at first the company faced stiff competition. One of the primary challenges the company faced was creating a unique and attractive bottle. Over the years, the company has devised new advanced plans and techniques that have catapulted the company into being ranked as the largest distributor of non-alcoholic beverages. The Coca-Cola Company is a publicly owned organization that trades on the New York stock exchange. Countries and identification in stock market The Coca-Cola Company has spread its wings worldwide. By 2012, The Company had established influence in almost all countries except two that had restricted its involvement in their market. Cuba and North Korea restricted the company’s growth in their...