2019-01-22T12:47:37+00:00 Assignments

Topic: Purchase Journal Variables Including Tastes and Preferences

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Topic: Purchase Journal Variables Including Tastes and Preferences

Instructions:

For the next week, keep a detailed purchase journal that includes what you’ve purchased and why. For each entry, label the purchase as a necessity or a want. Analyze your journal and write a paper that discusses your journal results and how your purchases were impacted by the Consumer Decision Making Process.

Content:

Purchase Journal Student: Professor: Course title: Date: Introduction Consumer behavior is shaped by many factors. The purchases that a person makes are dependent on many variables including tastes and preferences, affordability durability, availability among others. The consumer decision making process is influenced by one or more of these factors and dictates how one makes their purchases. Often, products are available in a wide variety

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