Write a paper that discusses whether or not a US created marketing campaign for a line of health and wellness products would or would not be successful in China. What cultural concerns might need to be addressed, or would an entirely new campaign need to be created? Defend your response. You`ll need to do some research on the current state of China`s health and wellness market to accurately respond to these questions.
Multicultural Marketing Campaign Name: Institutional Affiliation: Multicultural Marketing Campaign When it comes to matters of health and nutrition, the Chinese are regarded as one of the most health cognizant population in the world compared to other countries. This new trend towards health awareness has been recognized so profoundly that even developed western and European countries cannot comprehend this urge. From several surveys conducted by researchers, it was discovered that more than 70% of the Chinese population would make sacrifices and pay extra for food and health products that were categorized as healthier ("Health and Wellness Trends in China", 2011). Other than seeking health and wellness the Chinese people desire beauty, happiness and m