Module 4 Case Assignment (SWOT Analysis)
Writing expectations include competency in the following:
Verb Tense and Agreement
Focus and Organization
Thesis Statement & Conclusion
The case assignment will be a 5 -8 page paper on your Signature
Assignment organization you selected in module 1. Consider yourself
a Strategic Management consultant who was selected by the CEO for
your subject matter expertise. You know the first thing to do is
conduct a SWOT analysis. You will have to find out as much as you
can about the organization you selected, and compare it to others like
it in the industry. You should base your comparison on all the topics
discussed in modules 1 - 4.
Given the above information, conduct a SWOT analysis for what you
have discovered up to now. For example, it`s up to you to identify
SWOT in the organization based on the research conducted on that
organization compared with others. The paper should be written in
APA format with a minimum of 7 references (at least 5 references
should be from Academic databases, such as EbscoHost). The 5 - 8
pages do not include the title page, bibliography and any appendices.
Areas to consider/include in your paper:
Provide one to two paragraphs on the trends in the company’s
industry, and explain how these trends might impact a
1 / 2
Provide one paragraph on the company’s strategic intent.
Explain in one paragraph the company’s financial objectives
and if they have achieved these objectives successfully.
Must be double-spaced with 1-inch margins and typed in
12-point Times New Roman.
Essays should be proofread for spelling and grammar
Essays should be in APA style.
You must cite all texts used, including page numbers to avoid
Your essay must have a thesis statement and conclusion that
are both supported by research and analysis.
If you do not turn in your Case Assignment before the deadline, points
may be deducted from your score for tardiness. If you anticipate a
problem turning in your assignment on time, please contact your
instructor immediately to avoid a failing grade for non-submission.
L’Oréal’s SWOT Analysis
L’Oréal’s SWOT Analysis
From the look of things, it takes a lot of effort to keep people look and smell good. For the past two decades, the cosmetics industry has undergone tremendous changes that have seen companies changing their strategies to remain competitive in the market. There has been changes in the packaging, marketing and even employment in the industry. Traditionally, these trends were driven by celebrities through the choices or professional endorsements. The days of celebrities endorsing products are long gone, currently most people believe that social media is the major cause of these trends. The social media keeps a constant flow of information not only from celebrities but also opinions from friends, friends’ friends and the entire world.
However, although the trends are set, the cosmetic industry is large, willing and ready to accommodate them. The companies are doing their best to differentiate themselves from their competitors through their market niche, prices, packaging, and even thr