2019-01-23T11:16:07+00:00 Assignments

Topic: Human Experience by J.F. Rayport, Discuss Experience Spheres

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Topic: Human Experience by J.F. Rayport, Discuss Experience Spheres

Instructions:

1. In Advertising`s New Medium: Human Experience by J.F. Rayport, he discusses the four spheres of human experience (The Public Sphere, The Social Sphere, The Tribal Sphere, and the Psychological Sphere) as a way of better structuring advertising to reach your target market. Discuss the implications of each of these spheres and how they would affect a company like Starbucks or Apple. Provide qualitative data that supports your response. 

2. What type of psychological research has contributed to the field of consumer behavior in respect of marketing? Select a company that you are familiar with and apply at least one of these concepts in your response. Provide qualitative data that supports your response. 

3.Discuss how companies differentiate and position their products for maximum competitive advantage. Next, select an industry you are familiar with and at least five companies in this industry. Next, create a two dimensional positioning map that shows consumer perceptions of the five competing companies/brands on important buying dimensions. 

4. Define market segmentation. What are the ideal business conditions for market segmentation to be implemented? Provide qualitative and quantitative data that supports your response.

5. What are the elements of a good marketing plan? Why is a marketing plan important in Business and Management? Provide some examples. 

6. Create a chart that lists six different types of advertising media. Select a company that you are familiar with and discuss each of your selected advertising media and how they utilize them to create successful marketing.

7. In what ways is the distribution channel an important part of logistical and supply chain management? Provide at least one example of a distribution channel in logistics and supply chain management.

Content:

Business Name: Institution: Course: Date: Business 1. In Advertising`s New Medium: Human Experience by J.F. Rayport, he discusses the four spheres of human experience (The Public Sphere, The Social Sphere, The Tribal Sphere, and the Psychological Sphere) as a way of better structuring advertising to reach your target market. Discuss the implications of each of these spheres and how they would affect a company like Starbucks or Apple. Provide qualitative data that supports your response. The human experience is an approach that can be used to better focus the marketing ventures and efforts. There are four spheres to the human experiences that is public, social, tribal and psychological. When evaluating Apple against the public sphere, the company will have to position the adverts in a place where the potential customers will interact with them in their downtime such as office tower elevators at the gas station among others. In the social sphere, the company would have to come up with a catchy phrase or video that can be passed along on social media and other social circles (Rayport, 2013). In the tribal sphere, the company will rely on the loyalty of the brand, while psychological sphere relates to using word and phrases that are theme

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