Write a marketing plan four season Boston ,Ma. please find the attachment to go with the steps note : Primary competitor analysis will be Taj hotel , Park plaza hotel and Marriot Coply Square
Four Seasons Boston Hotel Boston Hotel Situation Analysis Name Institutional Affiliation Four Seasons Boston Hotel Boston Hotel Situation Analysis Executive Summary Four Seasons Boston Hotel is a luxurious and a five star restaurant located in Boston`s Back Bay. The economy of Boston, MA has gained stability despite the multiple recession periods because of the advanced service industry including financial, health care, education and other auxiliary activities. Most recently, Boston has become a technology hub and an innovation city. Boston is also a leisure center with many recreation sites such as museums within the city. For these reasons, Four Seasons Boston Hotel has been receiving an increasing number of visitors who have significantly boosted their revenue collection as well as brand popularity. In addition, statistics shows that the demand hotel`s products and services, especially the lodging facilities has been growing at a compounded rate of 2.7% over the last six years. The hotel occupancy rate has been increasing at a rate of 6.4% with the total income generated increasing from . Therefore the paper seeks to focus on Four Seasons Boston Hotel`s market analysis. Particularly focusing on situational analysis to assess the hotel`s micro and macro environments aspects with the aid of analysis tool such as PEST and SWOT analysis., Also, the paper analyses Four Seasons Boston Hotels major three competitors Taj Hotel, Park Plaza Hotel and The Ritz Carlson., T...