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Topic: Foreign Media and Globalization Research Assignment
Foreign media and Globalization
This activity will enable you to:
•Understand the process of globalization and its consequences for societies, cultures, groups, and individuals.
•Read the following from Lechner and Boli (Eds.), (2015). The Globalization Reader (5th ed.):
◦Introduction to Part VIII
◦Chapter 50: Bollywood versus Hollywood: Battle of the Dream Factories
◦Chapter 51: Why Hollywood Rules the World, and Whether We Should Care
Our previous discussion focused on your own personal experiences with media products (music, film, videogames, fashion, etc) imported from cultures foreign to your own. This discussion will be more analytical. The goal will be to evaluate and critique Tyrell’s argument (in Chapter 50 of our textbook) that the success of India’s “Bollywood” films represents the mass cultural resistance of Indian audiences to the threat of Americanization.
Please answer the following question:
•Do you agree with Tyrell`s view that non-western countries have the capacity to resist Western culture?
•What paradoxes about cultural globalization does Tyrell illustrate through the case of the Indian cinema industry?
Foreign Media and Globalization Name: Instructor: Date: Foreign Media and Globalization Non-western countries have the ability to resist Western culture from penetrating into their countries. India has shown an example of how to do that. The infiltration of western cult