2019-01-23T11:31:02+00:00 Assignments

Topic: Facebook Ads: Advertising Revenue Before and After IPO

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Topic: Facebook Ads: Advertising Revenue Before and After IPO


Analyze a case at the link following
"Case Study Analysis." Please review the SLO addressed up to this
module and synthesize them into your paper. The length of this paper should be 5 pages in APA formatting, double spaced, with 1 inch margins and 12 point Times New Roman font. A minimum of 5
Academic references and 5 in-text citations are required.
Case Study
http://www.businessweek.com/articles/2012-05-22/why-gm-and- others-fail-with-facebook-ads
1) Determine Facebook`s advertising revenue before and after their IPO. What affect did the GM pull out have on the IPO.
Analysis Facebook`s Facebook conversion rates, customer acquisition costs and audience-targeting refinement tools.
3) Discuss any advertising metric tools used to measure ad clicks,
active engagement, and brand recognition.
4) Discuss attribution modeling and its success with Facebook or
other social media networks.
5)Discuss the challenges of branding products and services on Facebook.


Facebook Ads Student: Professor: Institution: Course title: Date: Advertising revenue before and after IPO Before IPO From the U.S. Security and Exchange Commission, Facebook revealed its revenues and profits in 2011, just before its IPO. Facebook reported $3.71 billion in revenue which was an increase from $1.97 billion in 2010. This fell short of eMarketer`s projection of$4.72 billion. Before the IPO, this increase resulted from 69% increase of advertising revenue from 42% from the delivered number of ads and 18% of the average price (Delo, 2012). Facebook advertising revenue made $3.4 billion of the entire revenue earned that year, advertising is 83% of Facebook`s total revenue (Trefis Team, 2014). After IPO Facebook then launched its IPO in 2012, and the concern according to Forbes magazine was that the deal pricing would not justify Facebook`s business model. This was true as Facebook shares dropped from IPO prices of $38 to $17.55 in the same year. This happened because investors were uncertain about the ability of Facebook to monetize its mobile base which was steadily growing. It was expected that revenue from Facebook would decline per 1000 page views due to having international users and the shift to mobile users. Facebook`s business model relied on ads as the social network advertising revenue platform. It created a sustainable mobile monetization model to crack mobile advertising puzzle as this would bounce back the stocks (Trefi...

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