2019-01-23T10:35:35+00:00 Assignments

Topic: Disney Theme Park in Shanghai: Methods to Enter Chinese Market

This paper concentrates on the primary theme of Topic: Disney Theme Park in Shanghai: Methods to Enter Chinese Market in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Topic: Disney Theme Park in Shanghai: Methods to Enter Chinese Market

Instructions:

Walt Disney is going to open a theme park in Shanghai, China. Please read below two links for more information: 1. Barboza, D. & Barnes, B. (2011). Disney Plans Lavish Park in Shanghai. New York Times . Retrieved from: http://www.nytimes.com/2011/04/08/business/media/08disney.html?pagewa nted=all&_r=0 2. http://disneyparks.disney.go.com/blog/tag/shanghai/ You are required to write a 5 page paper on this topic, which includes below information: 1. What method does Disney use to enter Chinese Market? 2. Which trade theory best explains Disney’s international strategy? 3. Evaluate environmental constraints which can influence Disney’s operation in Shanghai, China. 4. Are there any special issues (i.e. Finance, Accounting, Taxation, Marketing, International Staffing and Labor issues) that Disney needs to consider for its business in Shanghai, China. 5. Does Disney have any advantages with its business in China? 6. How will the new Disney Park in China impact local environment, entertainment business, and local labor market. You should have prepared an outline with associated references from the Internet and Touro Library Databases, such as EBSCO multi- search, integrating the concepts (Integrate your thoughts as you write What method does Disney use to enter Chinese Market? 2. Which trade theory best explains Disney’s international strategy? 3. Evaluate environmental constraints which can influence Disney’s operation in Shanghai, China. 4. Are there any special issues (i.e. Finance, Accounting, Taxation, Marketing, International Staffing and Labor issues) that Disney needs to consider for its business in Shanghai, China. 5. Does Disney have any advantages with its business in China? 6. How will the new Disney Park in China impact local environment, entertainment business, and local labor market. You should have prepared an outline with associated references from the Internet and Library Databases, such as EBSCO multi- search, integrating the concepts

Content:

Disney Theme park in Shanghai Student Name Professor Name Course Title Date Introduction The Walt Disney Company based in the United States is a diversified international mass media and entertainment multinational. Disney established its brand in the animation business before growing into live-action films creation and theme parks. Disney theme parks offer a set of entertainment attractions and other events for enjoyment to huge number of people. The massive number of Japanese tourists who were visiting Disney theme parks in America prompted Disney to consider international diversification of its theme parks. Disney has since opened Tokyo Disney, Hong Kong Disneyland, and Disneyland Paris (Glover & Earnhart, 2016). Disney methods to enter Chinese market Entry into the China market can rely on the government kindness and association. The China government maintains a list of restricted, unrestricted industries and a five-year plan that show areas that require development. Preliminary efforts by Disney to enter China market were futile because as a media company it fell into the restricted class. The Hong Kong Disneyland had limited success both as an entry point into the China market and as a profitable park. Disney devised a creative method of gaining entry into China market by starting Disney English, a chain of English schools for children. The education industry in China falls in the unrestricted category and it is easy to get required authori...


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