2019-01-22T13:08:27+00:00 Assignments

Topic: BE200 Research Assignment Paper: Carrefour Company Case

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Topic: BE200 Research Assignment Paper: Carrefour Company Case


Hello Dear Writer, Please find the order`s instructions in the pdf file "Carrefour-Case". I have also attached lectures slides and two docs from the University Library to include as a reference. Regards, Wael


CARREFOUR Student’s name Code+ course name Professor’s name University name City, State Date Carrefour The primary reason why the company segmented its clients is to create better customer satisfaction where their needs are matched with their wants. Through segmentation, the company can effectively match what clients need and what they want. People are different and seem to need different things or even like different things. Segmentation provides the company with the opportunity of identifying the exact thing that people want and need. Once the people are in segments, it can be easier to know what different groups like and prefer hence creating policies that will assist customer satisfaction. As people grow older, their likes and dislikes change together with their buying behavior. It is essential to identify these changes to continue making profits. Another reason for segmentation was to enhance profits. When the organization focuses on what the clients like, it creates customer satisfaction hence attracting more customers. The organization took advantage of this and is receiving new customers every day. Segmentation is necessary for every organization because it not only helps in matching people’s needs and their wants, it also better communication. After identifying the needs then advertisements targeting a more specific group of people can be made. When popularizing a product or service, it is vital to have a target audience


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