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Three Case Scenarios for Critical Thinking

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Three Case Scenarios for Critical Thinking

Book Information:

Course Materials:

Title: Excellence in Business
Edition: 11
Authors: Bovee, Thill, Mescon
Publisher: Prentice Hall
ISBN: 0-13-189379-3

In your text, review the readings and answer all of the associated questions for the following Cases for Critical Thinking:

AOL and Time Warner: Fragile Promises (Pages 161-162). Questions:

1. Why did the media refer to the merger as the deal of the century?

2. Why was Time Warner eager to merge with AOL?

3. What challenges did AOL and Time Warner face as a merged company?

4. Visit the Time Warner Website (http://www.timewarner.com). Review the site to get the latest news about the fate of the merger. How is the company doing financially? How much turnover has occurred among high-level executives? If any parts of the business have been sold off, what has the acquiring company said about future prospects?

The Ax Falls on Sunbeam`s Chainsaw Al. (Pages 187-188). Questions:

1. Why were Dunlap`s goals unrealistic for Sunbeam?

2. Was Dunlap`s slice-and-dice plan a long-term or short-term strategy. Please explain.

3. Why did Dunlap`s turnaround strategy backfire?

Harley-Davidson-From Dysfunctional to Cross-Functional(Pages 212-213). Questions:

1. During Teerlink`s tenure as Harley`s Chief Financial Officer, was the organization structure flat or tall? Centralized or decentralized? Explain your answers.

2. As Chief Executive Officer, how did Teerlink change the organizational structure?

3. Why does Harley-Davidson include outside suppliers on its cross-functional teams?


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