This paper concentrates on the primary theme of Think Different in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.
Identify the 17 individuals shown in the background and, as a team, discuss the following questions:
â€¢What did each of the individuals contribute to the world?
â€¢How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
â€¢Are there defining characteristics shared among all or most of the individuals?
â€¢What is the value of imagination and thinking outside the box with regard to their contributions?
Summarize your findings in a 350- to 700-word word paper and be prepared to discuss them in class.
Format your summary consistent with APA guidelines.