This paper concentrates on the primary theme of The tour operator’s product differs from most products in five distinct ways or ‘features’. Explain the function of EACH of the FIVE features of the tour operator’s product. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
TOUR
OPERATIONS
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1. The
tour operator’s product differs from most products in five distinct ways or ‘features’.
Explain the function of EACH of the FIVE features of the tour operator’s
product. [20]
2. a)
Use a model or chart to describe in detail the marketing application of the relative market share by tour
operators. [10]
b)
Describe and explain the functions of the tour operator’s marketing department.
[10]
3. When
tour operators calculate the cost of a holiday this requires a pricing strategy
with key financial elements. Explain your understanding of this term. [20]
4. a)
Describe what is meant by EACH of the following terms found in the back of the
brochure text:
i.
Surcharges
ii.
Cancellation by you
iii.
Complaints procedure
iv.
Flight delays [12]
b) Define
the Trades Descriptions Act and explain how it can influence the written content and holiday
descriptions within a brochure. [8]
5. a)
Outline the role of the overseas resort
representative, listing at least TEN areas of responsibility within
the role. [15]
b) Give
a detailed description of the role of a courier. [5]
6. a)
Define EACH of the FOUR elements contained within a bonding system. [12]
b)
Describe EACH of the key aims of the ABTA Code of Conduct. [8]
7. a)
Identify SIX beneficial influences tour operators bring to a destination. [6]
b) List
and describe TEN external influences on operators’ decisions to develop
programmes overseas. [10]
c) Give
a basic description and illustration of the tourism
economic demand model. [4]
8.
Discuss and analyse the policy of concentrating tourists rather than dispersing
them, using examples from both developing and developed countries. [20]