The tour operator’s product differs from most products in five distinct ways or ‘features’. Explain the function of EACH of the FIVE features of the tour operator’s product.

The tour operator’s product differs from most products in five distinct ways or ‘features’. Explain the function of EACH of the FIVE features of the tour operator’s product.

TOUR OPERATIONS

 

Instructions to candidates:

 

a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)

b) Answer any FIVE questions

c) All questions carry equal marks. Marks for each question are shown in [ ]

 

1. The tour operator’s product differs from most products in five distinct ways or ‘features’. Explain the function of EACH of the FIVE features of the tour operator’s product. [20]

2. a) Use a model or chart to describe in detail the marketing application of the relative market share by tour operators. [10]

b) Describe and explain the functions of the tour operator’s marketing department. [10]

 

3. When tour operators calculate the cost of a holiday this requires a pricing strategy with key financial elements. Explain your understanding of this term. [20]

 

4. a) Describe what is meant by EACH of the following terms found in the back of the brochure text:

 

i. Surcharges

ii. Cancellation by you

iii. Complaints procedure

iv. Flight delays [12]

 

b) Define the Trades Descriptions Act and explain how it can influence the written content and holiday descriptions within a brochure. [8]

 

5. a) Outline the role of the overseas resort representative, listing at least TEN areas of responsibility within the role. [15]

b) Give a detailed description of the role of a courier. [5]

 

6. a) Define EACH of the FOUR elements contained within a bonding system. [12]

b) Describe EACH of the key aims of the ABTA Code of Conduct. [8]

 

7. a) Identify SIX beneficial influences tour operators bring to a destination. [6]

b) List and describe TEN external influences on operators’ decisions to develop programmes overseas. [10]

c) Give a basic description and illustration of the tourism economic demand model. [4]

 

8. Discuss and analyse the policy of concentrating tourists rather than dispersing them, using examples from both developing and developed countries. [20]


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