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The Nokia-Microsoft Alliance in the Global Smartphone Industry

This paper concentrates on the primary theme of The Nokia-Microsoft Alliance in the Global Smartphone Industry in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

The Nokia-Microsoft Alliance in the Global Smartphone Industry


The week Four assignment is to complete and discuss the case study: "The Nokia-Microsoft Alliance in the Global Smartphone Industry" (p. 239).

Write a 3 page paper in APA format on the major points in the case. What lessons can be gleaned from the experiences that occured with respect to the alliance and lessons learned from a cultural perspective. What could have been done better? Use the text and any outside references, but cite all references used.

Submit your assignment as a Word document, 3 pages in length. The paper must have a cover sheet, a reference list and be written in APA style format (edition 6). As a reminder, plagiarism will not be accepted. if you have doubts about the paper`s content or originality go to: www.turnitin.com


Nokia-Microsoft Alliance Author’s Name University Affiliation Nokia-Microsoft Alliance Strategic Alliance In the year 2011, Nokia’s CEO Steven Elop and Microsoft’s CEO Steve Ballmer made a strategic alliance to collaborate in the development of a new third ecosystem for smartphones. In this regard, Nokia would use Microsoft’s WP7 OS with its Nokia Devices. The strategic alliances, Nokia-Microsoft resulted in the creation of a vertical strategic alliance and engaged in the market transactions. Besides, Nokia and Microsoft alliance meant that the firms remained mutual, independent, cooperative and share information. These factors could lead in an uncertain behavior; thus, possibly result in opportunism. Nonetheless, a strategic alliance is loose, evolving and it needs much trust, things, which are often hard to maintain in the business field


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