Jul 01, 2017 Essays

The Code of Persuasion, Overview of Theory, Strength and Weakness

This paper concentrates on the primary theme of The Code of Persuasion, Overview of Theory, Strength and Weakness in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

The Code of Persuasion, Overview of Theory, Strength and Weakness


Incorporate some key terms:
Black power movement, co-cultures,connotation ,David Crystal, Denotation,Devil-term,Double bind, The Feminine Mystique, functional meanings, gender styles, general semantics, S.I. Hayakaws, idosyncratic, Alfred Korzybski, George Lakeoff, "Letter from Birmingham Jail", metaphors, paradigm shifts, pejorative, public philosophy, stereotype
In this paper, you will evaluate the effectiveness of any one persuasive artifact that has made an impact within the past year or so. In this case, a persuasive artifact can be a speech (consider the many available Ted Talks), a documentary film, a not-for-profit ad campaign, an article (text), or a movement. You will evaluate this one artifact by using one of the theories or models of communication from chapters 2-5. Certain artifacts will work better with particular theories, please contact me with any questions you may have about your application.
The basic format of such an analysis should do at least the following (more tips are located in the rubric that follows):
- Provide an introduction
- Offer detail and insight in the body
o Give an overview of the theory (citing material from your textbook and any outside material that can inform your analysis)
• What are the important ideas of the theory?
• What is the context of the theory’s application?
• What is the theory’s greatest strength and weakness?
o Explain your artifact succinctly
• What is it? Who created it? When did it occur? How do we know that it made an impact? Why is it significant?
o Explain how your artifact is explained by the theory you’ve selected
• This section is the paper’s most important
• Explain the various ways in which the artifact is connected to the theory (use supporting material to make your case)
- Deliver a conclusion that draws your paper to a close and solidifies the argument/position your paper provides
Paper Rubric
Introduction (10%)
- Absent
o None provided.
- Weak/Poor
o A sentence or two outlining the ‘who’ or ‘what’ to be discussed in the essay.
- Average/Satisfactory
o A few sentences outlining the theme of the essay, including a simple proposition.
- Excellent
o Introductory paragraph comprising some context relevant to the area/topic of the essay, definition of any terms in the question, a proposition/thesis statement and an outline of the narrative/thematic structure of essay.
Factual Content and Evidence used to support statements/argument (20%)
- Absent
o Lacking in factual detail. Very limited use of evidence and the response is mainly a series of generalizations…OR…no supporting evidence, OR all generalizations, OR All evidence is incorrect.
- Average/Satisfactory
o Satisfactory level of factual content. Relevant evidence is used appropriately to back up arguments. Some quotations, statistics etc are used in a coherent fashion.
- Good
o Good level of factual content. Accurate evidence is used throughout the essay to back up and sustain arguments. Quotations, sources, statistics are used as supporting evidence and are cited in a coherent fashion.
- Excellent
o Very detailed essay using of accurate evidence throughout. Quotations, sources, statistics, etc. are used as supporting evidence and cited in a coherent fashion.
Complexity of discussion/argument (30%)
- Absent
o Discussion/argument suggests no understanding of the topic and/or analysis of concepts, motivation, cause, action, impact, change and continuity. No critical insight.
- Weak/Satisfactory
o A simple explanation or narrative with minimal content about concepts, cause, action and reaction. A general lack of insight.
- Good
o Displays a sustained argument throughout the discussion that demonstrates understanding of the interconnectedness of concepts.
- Excellent
o Develops a highly sophisticated, complex and sustained argument throughout the discussion that demonstrates a high degree of analysis and understanding of the interconnectedness of concepts.
Conclusion (10%)
- Absent
o No conclusion given.
- Weak/Satisfactory
o A barely satisfactory conclusion that fails to recap the discussion`s main ideas.
- Average/Good
o Very superficial conclusion, or vaguely summarizes with use of clichés such as ‘In conclusion...’ or one that just repeats the proposition stated in the introduction.
- Excellent
o Draws essay’s argument or point of view together.
Communication Skills (15%)
- Absent
o Response is mainly unable to be understood due to issues in clarity, sentence structure, and language.
- Weak/Poor
o Poor writing skills may interfere with the ability of the reader to understand the response (as evidenced by very poor spelling, grammar, failure to use capital letters correctly and poor sentence and paragraph structure).
- Good
o Writing enables the construction of an effective response with well-developed sentences, paragraphs and/or essay.
- Excellent
o A sophisticated, well written and well-constructed argument using appropriate historical and rhetorical terminology as appropriate.


Language: The Code of Persuasion Name Course Instructor Date Introduction The art of persuading, convincing and impressing the audience is necessary to have influence, the choice of words, rhetorical strategies being utilized. Using facts alone cannot persuade the audience, highlighting that human communication influences actions and judgment of the audience (Simons & Jones, 2011). Additionally, the credibility of the message affects communication by having all elements been connected together. Speakers and writers may also use emotional language to appeal to their audiences and influence behavior. The Hugh Rank`s Intensify/Downplay Model of Persuasion is a model of communication that captures the essential elements to persuasion. The paper will analyze the persuasive strategies of Letter from Birmingham jail using the intensify/downplay schema. Overview of theory, strength and weakness The Hugh Rank`s Intensify/Downplay Model of Persuasion, which has six components that fall into either intensification or downplaying. In the case of intensification there is repetition, association and composition (Beeson, 2014). On the other hand, downplaying strategies inc


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