The boundaries between the hospitality industry and the tourism industry overlap with each other. Critically examine links between the hospitality industry and the tourism industry

The boundaries between the hospitality industry and the tourism industry overlap with each other. Critically examine links between the hospitality industry and the tourism industry

HOSPITALITY MANAGEMENT

 

Instructions to candidates:

 

a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)

b) Answer any FIVE questions

c) All questions carry equal marks. Marks for each question are shown in [ ]

 

1. The boundaries between the hospitality industry and the tourism industry overlap with each other.

Critically examine links between the hospitality industry and the tourism industry. [20]

 

2. The hospitality industry represents a significant proportion of total consumer expenditure. Examine factors that will influence consumer expenditure in the hospitality industry. [20]

 

3. A feasibility study can be used to generate useful information for the hospitality manager, particularly when planning for the future.

 

a) Examine how a feasibility study may be used by hospitality management. [6]

b) Specify aspects that will be considered in a feasibility study. [8]

c) Discuss aspects that may be considered when determining return on investment (ROI). [6]

 

4. There are a number of issues that will need to be considered by management during the construction of a hotel.

 

a) Specify factors that will influence how a building contract may be agreed. [4]

b) Describe EACH of the following categories of contract or procurement methods:

i. Lump sum

ii. Cost reimbursement

iii. Design and build

iv. Management [16]

 

5. In the twenty-first century, the provision of a leisure facility has become a main feature in many large hotels.

 

a) Discuss reasons why hotels have made investments in the provision of leisure. [10]

b) Explain how the development of club membership facilities in respect of its leisure provision can increase hotel revenue. [5]

c) Outline the range of facilities that may be offered by a hotel as part of its leisure provision. [5]

 

6. A hospitality manager will enter into many different legal relationships during the course of his or her work.

 

a) Distinguish between statute law and judicial precedent. [6]

b) The Social Charter Action Programme covers equal treatment for men and women. Discuss how this will affect decisions made by managers in the hospitality industry. [6]

c) It is the duty of every employer to take all due diligence to prevent an outbreak of food poisoning.

Describe the action that must be taken to comply with this requirement. [8]

 

7. Before accepting a new appointment, a hospitality manager is expected to show a proven record of effective control. Discuss how an appreciation of EACH of the following would assist in the management of a hospitality outlet:

 

a) Revenue analysis

b) Sales mix

c) Portion control

d) Purchasing specification

e) Stocktaking [20]

                                                                                                                                          Continued overleaf

 

8. The traditional pub has undergone a major change in recent years.

 

a) Explain the concept of the tied house in the public house sector. [4]

b) Describe methods by which a pub company may calculate the rent payable by a tenant. [8]

c) Discuss how the public house has emerged from a traditional male-dominated clientele to an atmosphere more suitable to women and families. [8]


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