Jul 08, 2017 Others

Sustainability and Environmentalism:

This paper concentrates on the primary theme of Sustainability and Environmentalism: in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Module 4 DQ 1: Sustainability and Environmentalism: Their Importance to Customers and Society. An Emerging Strategic Priority

Instructions:

Module 4 DQ 1
Based on Module 4`s reading and two additional articles you research (on values such as trust, spirituality, social consciousness, sustainability, environmental protectionism, social responsibility, etc.), hypothesize the importance of two of these values as far as adding value to customers and society
Electronic Resource1. The Value of Corporate Values
Read "The Value of Corporate Values" by Van Lee, Fabish, and McGaw, from Strategy+Business (2005).
http://www.strategy-business.com/article/05206?gko=9c265
Additional Material1. The Voice of the Stakeholder: Is Sustainability Sustainable? Twelve Works Argue There is Value in ‘Corporate Values`
Read "The Voice of the Stakeholder: Is Sustainability Sustainable? Twelve Works Argue There is Value in ‘Corporate Values`" by Samuelson and Birchard, from Strategy+Business (2003).
http://www.strategy-business.com/media/file/03311.pdf
Values for Today`s Leaders: Trust, Spirituality, Social Consciousness, Environmental Protectionism, and Social Responsibility
Values at a New Level: An Emerging Strategic Priority


Content:

Sustainability and Environmentalism: Their Importance to Customers and Society

Consumer mindset is changing, and businesses are paying attention. In a recent survey conducted by Booz Allen Hamilton/Aspen Institute (Lee, Fabish, & McGaw, 2005) shows that more and more companies are taking concrete steps to live up to their corporate values because consumers are now holding them accountable for it. As more and more businesses realign business operations with their core values, there is also a growing call for a transitioning towards sustainable and ecologically sound practices. 

To cite an example, just last September, Shell, one of the first multinational companies to push for lowering carbon emissions, showed the importance of saving the planet first before counting its own profits. In an unprecedented move, the company decided to pull out from the Arctic oil drillings, despite the fact they have already spent over $7 billion and would stand to lose $4.1 billion in future earnings (Macalister, 2015) because of their decision. But for CEO Ben van Buerden, the pull out was a necessary move because it was “undermining his attempts to influence debate around how to tackle climate change” (Macalister, 2015).

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