Strategy Implementation: Southwest Airlines
Refer to attachment one.
Visit the official company website of Southwest Airlines
Step One. refer to attachment one
Step Two. Research the structure, systems, people, and culture at Southwest Airlines.
What is the organization`s structure? How decentralized or centralized is it?
What are the lines of authority and communication?
What are the roles of teams, committees, and task forces?
How are budgets set?
How is planning done?
What measures are used to evaluate performance?
What are the skills, experience, and knowledge of the firm`s employees?
What is their depth and quality?
What are their attitudes about the company and their jobs?
What are the company`s values and are they widely shared and accepted by employees?
What are the key norms of behavior?
What are some significant symbols?
What is the dominant management style?
How is conflict resolved?
You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.
Step Three. Describe Southwests organizational design, key strategic control systems, primary human resources concerns, and cultural factors, the effect they have had on the implementation of Southwest Airlines strategy.
Step Four. In a 4-5 page paper, critically evaluate the fit â?" or the lack of fit â?" between the company`s mission, strategy, and organizational components critical to implementation. Do these components complement the strategy? Why or why not?
Step Five: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline`s company consultant. This is a professional document. Follow the format below:
Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report.
Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
Conclusion: Summarize your paper in the light of your thesis statement.