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Strategic Plan for Honda and Ford Motor Company
You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to better understand their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms:
Legal, social, and economic environments
Operational and financial issues
Impact of potential change factors
An analysis of strategic intent
Future performance projections for at least five years
Social and external challenges
Current manufacturing facilities and distribution systems
Market demand and demographics
Alternative fuels and propulsion systems
Evaluate, compare and contrast Ford`s and Honda`s current position on these issues, then respond to the following:
1. Take the perspective of Ford`s Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford`s weaknesses and what you would do about it.
2. Take the perspective of Honda`s Director of Strategic Planning to develop a full SWOT analysis of Honda, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Honda`s weaknesses and what you would do about it.