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Strategic issues of quality
Based on strategic, structural, and cultural challenges, discuss the drivers of Toyota`s accelerator crisis. Why was Toyota facing a recall crisis?
How well are Toyota`s management, employees, and external stakeholders able to support their corporate brand?
Has Toyota effectively managed ethics and public relations in the United States? Who should be accountable for this activity? How could Toyota`s crisis management be improved?
What should Mr. Akio Toyota, Toyota`s president, do now to restore Toyota`s reputation and position Toyota for sustainable competitive advantage?
Has the company lost sight of its long-term philosophy, a key principle behind the Toyota Way?
How many dimensions of quality defined in Chapter 2 of the textbook are not properly addressed in Toyota?