Aug 04, 2017

Strategic Analytical Management Paradigm Analysis of PepsiCo

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Strategic Analytical Management Paradigm Analysis of PepsiCo

INSTRUCTIONS:
Choose any organization, Apply the strategic analytical management paradigm, as appropriate, to your solution. you have also done question 1 and 2 for me it is the same concept. I also need to present in front of the class and i will have only 5 minutes if you can write some point in bullet points of how to convince the class from the paper (this is separate form the paper).
CONTENT:
Strategic Analytical Management Paradigm Analysis of PepsiCoName:Institution:Date:IntroductionIn spite of PepsiCo having recognized brands worldwide, there is a need to expand beyond the traditional markets. The soft drinks industry is mainly dominated by the Coca Cola Company and reaching out to more customers would help the company to be more competitive. For this to be achievable there is a need to utilize the Strategic Management Analytical Paradigm. MethodAnalysis of the market situation would show the level of competition and hence understanding the factors that lead to success of products in various markets is vital. Thus, the company will look into the taste and preferences of consumers from various places and develop more healthy products. Additionally, PepsiCo will still use celebrities as for promotional purposes like in the traditional markets (Saeidinia& Salehi, 2012).ResultsBesides being recognized in North America, the company aims to have recognized brands outside the traditional markets through effective marketing and d...


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