Jul 21, 2017

Social Media Campaign

This paper concentrates on the primary theme of Social Media Campaign in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Social Media Campaign

INSTRUCTIONS:

Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior where as media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008). Case Assignment In a 2- to 3-page paper: 1.Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.) 2.Describe each step you indentified and its importance when designing a media campaign. 3.Identify which of the Responsibilities and Competencies of a health educator a media campaign would address. You must clearly show that you have read the module home page and the required background materials that relate to this assignment. You are welcome to do research in addition to—but not instead of—the required readings. Please write your paper in your own words. That is the only way I can evaluate your level of understanding. Even though the papers must be written in your own words, you are required to use scholarly and professional sources to support your statement. Cite sources for any statement of fact or idea that is not common knowledge. You must cite the sources within the body of the paper and include a reference list at the end of the paper. Quotes are very rarely needed; if necessary, they should comprise much less than 10% of a paper and must be in quotation marks and properly cited. Draw upon a broad base of scholarly literature to support your statements. Websites and fact sheets may be a useful starting point; however, you are expected to locate peer-reviewed readings on your topic from the electronic library. Wikipedia is not an acceptable source of information. Use credible, professional, and scholarly sources such as peer-reviewed journal articles from the Online Library, and government, university, or nonprofit organizations’ websites.

CONTENT:
Social Media CampaignNameCourseCollegeTutorAugust 27, 2014Social Media CampaignSocial media campaign entails utilization of the internet based social platforms to promote a product or brand. Advertisement through the social media such as face book and twitter garners more traffic, as the people who frequent these sites are converted into customers. This method is more cost-effective than accessing the clients through the search engines which are costly and competitive. Traffic from social media is generated free as compared to the other forms of generating traffic found on the internet. Marketing through social media is time consuming and entails involved effort which may not be convenient for everybody. The person designing the campaign must remain at par with the emerging trends and must consistently upgrade the medium in order to maintain an enduring relationship with customers and funs. Through the social media, a two-way communication channel is established between the person who posts the information and the reader. If the marketer ignores the readers’ feedback, the marketing effort may be ruined. The social media platform creates latitude for both the poster of information and the reader to communicate. There are various processes that a marketer must go through to make sure that his internet-based marketing is successful. Steps For Designing Social Media CampaignStep One: Identifying the Potential CustomersBefore health educators commence to use the social media as online campaign platform, they should be well versed with the individuals for whom the posted information is generated. The educator must therefore know the kind of people he is trying to reach out to. In this case, the educator should know the potential consumer and get to know how he interacts with the online environment. He should have demographic information such as the kind of websites they freque...


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