You are a management consultant who has been commissioned by an organization to produce a report on the conditions necessary to successfully implement a global business strategy. The organization has recently identified extensive changes in technology and business dynamics in the markets it serves (you select which country or region for your scenario), and the organization’s plan is to enter a “new” country or region (you must select a country or region different from the one in which you reside).
The senior management team wants you to assess its current strategy and to produce a realistic strategy and development plan for entering the new market.
The strategy will be based on your review of the organization’s industry, product, or service, and it must be supported by your findings from research of relevant theories and models.
Your paper should meet the following requirements:
• Be 3-4 pages in length, not counting your reference page(s), which you must include.
• Be formatted according to Saudi Electronic University academic writing standards and APA style guidelines.
• Include citations from the textbook in support of your position, as well as citations from at least two additional outside, credible sources.
STRATEGY PLANNING 11 Name Course Instructor Date Background The global business strategy is necessary during expansion into new markets, since the businesses may be faced with new challenges. The economic situation, political climate as well as buyer behavior all influence trends and preferences. The success of any corporation requires thorough analysis of the local market needs and viability of the business strategies. Starbucks follows a global strategy selling premium products and differentiating while seeking to be recognized as global coffee chain. Organizations may choose to pursue a global standardization strategy, but the fail to take note of local responsiveness and this potentially affects the performance of global business operations (Peng, 2009). Current strategy Starbuck’s current strategy focuses on product differentiation and selling premium products with the broad range of cofe