Sep 18, 2017

READ THE FOLLOWING DESCRIPTION: SAMSUNG ELECTRONICS IS FACING A BIG CORPORATE CRISIS. THE…

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I: Read the following description: Samsung Electronics is facing a big corporate crisis. The continuous incidents of explosion of the Galaxy Note 7 smartphones pushed Samsung to announce discontinuing production of the Galaxy Note 7 permanently. Samsung’s shares plunged by 8 percent on 11, October in Seoul, their biggest fall since the 2008 financial crisis. Jackdaw Research commented Samsung is under a very worst situation. They did not handle the problem appropriately. Assume there was a meeting of Board of Director yesterday, the CEO of Samsung Electronics asked the Head of different departments what are the actual problems. He also worried whether there would be damage to the corporate and bad effects on customers. However, no one answered his questions in the meeting. The CEO then instructed the Marketing Director to give a research proposal to study the effects of this crisis to their corporate and customers.

II. The following issues:

i. Is the research a kind of basic research or applied research?

ii. Is the research completely certain or absolute ambiguity?

iii. Are the results aiming at deductive reasoning or inductive reasoning?

iv. Is exploratory study required?

v. What are the possible research questions?

vi. What is the unit of analysis?

vii. Will the research raise ethical issues?

viii. What are the constructs your group proposed to measure?

ix. Will secondary data or primary data be used?

x. Who you are going to collect data? Sampling? National?

xi. What is the proposed data collection method? Qualitative and/or quantitative?


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