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Purpose Statement: Who Are We? What Do We Do? For Whom Do We Do This?
Most of us are aware of the term “purpose statement” but are unsure of its real meaning within an organization. It is a statement describing the organization’s purpose, or the reason for its existence. The purpose of an organization reflects a desired position in the marketplace. It should accurately answer to the questions below. The purpose statement is the written summary of those answers.
Who are we?
What do we do?
For whom do we do this?
How do we know when we are getting it done?
The purpose statement is the written summary of those answers. The most effective purpose statements are short, concise, and direct. A good purpose statement is between 2-3 sentences.
Review the purpose statement given to you by the interviewee and analyze the strength of the statement based on your findings from the interview. Submit your analysis to your instructor for review. Recommended length of analysis is 250-300 words.
Nikeâ€™s Purpose Statement Name Institution of Affiliation Instructor Date Nikeâ€™s Purpose Statement As we were interviewing the manager of the Nike brand in our region, this was the purpose statement which he gave to us. It read like, â€œWe will provide branded products and services of supe