Jul 21, 2017 Research papers

Promotional and Advertising Strategies

This paper concentrates on the primary theme of Promotional and Advertising Strategies in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Porsche AG Company: Promotional and Advertising Strategies

INSTRUCTIONS:

Must pass turnitin!! No plagiarizing! Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Write a six to eight (6-8) page paper in which you: Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

CONTENT:
Promotional and Advertising StrategiesStudent’s NameBusiness and MarketingUniversity AffiliationPromotional and Advertising StrategiesThe Porsche AG Company is a motorsport company. It manufactures and sells vehicles of the brand Porsche and has developed a considerable range of high grade and high-performance cars. Ford Motor company, on the other hand, is an automaker and has developed its brands as a company that mass produces vehicles, practicing large- scale manufacture and large-scale management of machinery and industrial force that uses moving assembly lines. These two companies have been ranked the fourth and fifth in motor vehicle annual sales in terms of returns. These two companies have shown resilience in terms of economic stability. The markets for motor vehicles has been shifting in recent years, and this has hit hard on sales volumes for the two companies, but they both managed to make admirable margins for the years with lower sales. Their strategies on the fields of both production and marketing make these two companies enjoy the ability to introduce new brands to the market every now and then, and still survive competing automobile firms offering different brands – that in other markets would be expected to topple these two giants (Cravens & Piercy, 2008).The Porsche AG company employs specifically modeled promotional strategy that is designed to attract the high- income market, which is somewhat compelled to spend big on Porsche vehicles. Porsche cars have been associated with flashy lifestyle, as is the norm- this brand promotion strategy is enforced by the use of these cars in movies and music videos, where the vehicles are associated with success. The company prides itself with producing vehicles ‘for those who are worth’. This company’s vehicles are branded as ‘fast, high-performance machines’, and this is an admiration for many car lovers- with many going out of their fin...


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