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Pricing Strategy and Consumer Behavior
1.Which pricing strategies should not be pursued by companies? Why? Give a contemporary real life example of each of these pricing strategies.
2.What is meant by "reservation prices"? Which complex relationships need to be considered when pricing is viewed from this perspective?
3.What is a penetration price policy? What is a skimming price policy? Give a contemporary real life example of both policies.
4.Give the four types of consumer costs and explain.
5.What is the most common objective of pricing? Why?