- Description of the company, the nature of its business and any other relevant facts (200 words) - Provide a PESTEL analysis of the company. Ensure inclusion of all factors; describe the factor and know how you company is affected by the factor (600 words) - Undertake a Porter`s Five Forces analysis of the company`s competitive environment. Ensure inclusion of all five forces, describe the force and how the company`s market environment is affected by the force (600words) - List a minimum of 4 strategic recommendations you believe the company could enact to avoid problems you have uncovered from the Porter`s or Peatel analysis (400 words) - Provide a general conclusion of the current state of the company and its operating environment (200 words) Please use a sports company, or organic food business company This essay will be required to be vetted by "turnitin" before submission
NIKE: PESTEL & Porter`s Five Forces Analysis Name Institutional affiliation NIKE: PESTEL & Porter`s Five Forces Analysis Introduction Nike Inc. was founded as a Japanese shoe importer and by 2015, the corporation had grown to be the world`s largest manufacturer and seller of athletic footwear (Nike, 2016). The company now produces athletic footwear, clothing, accessories, and sports equipment for markets in the North and South America, Middle East, Europe, Asia Pacific, and Africa (Hanrahan, 2014). The mission of the company is to inspire and innovate every athlete in the world. The products are available in over twenty thousand retail stores, including those operated by Nike. Resultantly, the company is the most competitive sports and fitness in the world. In the recent years, Nike has devoted much of its resources to enhancing its business, such as developing the information systems, logistics, and the supply chain management. Also, the company has improved in the marketing and production of cutting-edge running shoe design. Additionally, Nike has ventured in creating a balance between the creative and business ideas, through a new financial and managerial approach to enhance growth. Nike marketing uses popular athletes to sponsor their products that appeal to a wide audience, such as the Air Jordan brand that is popular among young adults (Ros, 2011). The company continues to face significant competition from other sports organizations, such as Adidas a...