This paper concentrates on the primary theme of NIKE WOULD LIKE TO INCREASE ITS SHARE OF THE ATHLETIC SHOE MARKET. DEFINE THE MANAGEMENT… in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
1. Nike would like to increase its share of the athletic shoe market. Define the management decision problem.
2. Define an appropriate marketing research problem corresponding to the management decision problem you have identified.
3. Develop a graphical model explaining consumers’ selection of a brand of athletic shoes.
4. How can qualitative research be used to strengthen Nike’s image? Which qualitative research technique(s) should be used and why? How can Nike make use of social media in this context?
(Write 3000 words)