Jul 16, 2017 Research papers

Nickerson PME1

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Nickerson PME1

INSTRUCTIONS:

Beason, L., (2001). Ethos and Error: How Business People React to Errors. College Composition and Communication. 53(1), 33-64. Retrieved from ProQuest.



Bowman, J. P., (2002) Writing Persuasive Messages. Retrieved on Jan 31, 2015, from http://homepages.wmich.edu/~bowman/c4eframe.html



Purdue (2015a). Online Writing Laboratory (Memos). Retrieved on Jan 31, 2015, from http://owl.english.purdue.edu/owl/resource/590/01/



Purdue (2015b) Using Rhetorical Strategies for Persuasion. Retrieved on Jan 31, 2015, from https://owl.english.purdue.edu/owl/resource/588/04/



Reddy, S. (2010, Nov 1). Memo to all staff: Dump your trash. The Wall Street Journal. Retrieved on Feb 10, 2015, http://www.wsj.com/articles/SB10001424052702304316404575580534064250948

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Case Assignment



Persuasive Communication



Case Assignment 2 pertains to the Purdue`s OWL site on memos (2013), Bowman (2002), Beason (2001), and Reddy (2010).



As a manager at your company (the same one we used in Case 1 Routine and Goodwill communication), you think your company should be offering internships. With all the colleges in the Los Angeles area, you would have a large group of people who should be interested in an internship program. In addition, your company could use the extra help and creativity of about-to-graduate college students.



You recently read about Nickerson PME1, a 10-person Boston area marketing and public relations firm. Owner Lisa Nickerson offers a year-round internship program. She calls participants "associates" to make them feel less like "lowly interns" and more like members of the staff. Her interns receive course credit and work experience, but do not earn a paycheck. Instead, Nickerson teaches them to perform tasks like preparing press releases and promoting the company to clients. The arrangement results in valuable help around the office without draining the budget. Nickerson says, "If you take the time to put together a good program, you don`t have to pay the student. An abundance of students want that type of hands-on client experience."



You believe that Los Angeles college students would be eager to gain experience at a real company, and fill in their résumés with solid work experience. The problem is that your boss resists internship programs because he has heard that interns are really employees who must be paid. He told you in a recent conversation that he is unsure of the fine line that separates employees from interns, and he doesn`t want to violate any labor laws.



Write a persuasive email message to Dick Elders, Senior General Manager of your company. Explain to him how interns are different from employees. Use the Internet to research the topic, and learn what six requirements help the government determine whether an intern is a paid employee. Use persuasive strategies you have studied, but stay focused on the conviction that interns do not have to be paid as employees. You are on a first-name basis with Dick.



1This is a fictitious case.

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Assignment Expectations



In your memo, you are expected to apply the persuasion concepts to demonstrate your ability to craft an effective persuasive memo. Please use proper English. Sentences must be properly constructed and free of grammatical and typographical errors. No citations are needed in the memo.



Write a summary explaining why you used the principles you used in writing your memo. Your explanation should make use of at least two sources from the required readings. It should be analytical and sufficiently rigorous to demonstrate synthesis of the concepts. The summary is to be prepared as an academic essay. Content should be clearly presented with a logical flow. Formal citations are required, along with a formal bibliography.



Case General Expectations



In the Case Assignments, students will assume the role of a Manager in Employee Communications at a large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal communication.



Formal citations and a bibliography are required unless otherwise stated.

CONTENT:

Nickerson PME1 Name: Institution: Instructor: Business practices have evolved and changed over the years. The abundance of human capital has transformed the global work force. The main challenge when it comes to human capital is management. It is essential for organizations to manage human capital effectively in order to ensure efficiency and productivity. This in not always the case ass many organizations have to work within certain budgetary constraints. This is the case of Routine and Goodwill communication. Working on a budget, organizations struggle to recruit the best human talent in order to remain profitable and successful. Routine and Goodwill communication has over the years identified the best management practices to be implemented to ensure this. However, there are some challenges that need to be addressed in order to ensure the company is compliant with labor laws and corporate governance. Internships programs have been u

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