Jul 16, 2017 Research papers

Modernization and Westernization

This paper concentrates on the primary theme of Modernization and Westernization in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Modernization and Westernization


Please write an essay answering on the following question,

Samuel R. Huntington argued that "Modernization" is not "Westernization." Gary A. Knight provided some international marketing blunders resulted partially from the ignorance of local differences. Please discuss and relate these two issues based on "The West: Unique, Not Universal" and "International Marketing Blunders by American Firms in Japan: Some lessons for management."

Note: Please base the essay response to this question on the attached articles. 



Modernization and Westernization Name Institution Date of submission Modernization and Westernization Modernization involves urbanization; industrialization; increasing levels of education, literacy, social mobilization, and wealth; and more diverse and complex occupational structures. On the other hand, westernization mostly involves adopting the culture of the West. However, most of what is categorized under modernization is related to westernization since it came from the West. The West was the first to modernize, thus becoming the first culture to modernize (Huntington, 1996). As the other societies adopt similar patter


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