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MKT 301 Place
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The Place in The Marketing Mix of Samsung Name Institutional Affiliation The Place in The Marketing Mix of Samsung Physical distribution in a marketing mix is also known as the place. Companies use direct or indirect distribution approaches to reach the existing and new target market (Paley, 2007). Samsung uses an indirect approach in distributing its products. The products of Samsung Company are sold to distributors in major cities. The distributors then sell these products to retailers, who later sell them to the final customers. The distributors are assigned a territory within a region to supply the Samsung products to the retailers (Kim, 2012). An exa...