Middle Class and MPI

Middle Class and MPI

1.Read the McKinsey Quarterly article "Capturing the world`s emerging middle class" and answers the following questions:( attached is the article)

Why do multinational firms need to think about the middle class now more than in the past?
What should the multinational companies do to capture this emerging middle class?

2.Visit the Market Potential Index for Emerging Markets page at GlobalEdge. Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:

What are the indicators used in developing this index?
Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?

Using the MPI, which countries would be ideal for this company to enter? Why?
(http://globaledge.msu.edu/mpi) ( at least 600 words)



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