Jul 16, 2017 Research papers

McDonalds

This paper concentrates on the primary theme of McDonalds in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Business Proposal: McDonalds

INSTRUCTIONS:

Resource: Business Proposal and Peer Review feedback. Revise your Week Four business proposal using the feedback provided by your peers and facilitator as necessary. In addition to your week four paper, the second part of your paper will use the revised information torecommend appropriate pricing and nonpricing strategies for your new or existing good or service based on the projected economy`s stage in the business cycle and the prevailing projected economic conditions for one or more macroeconomic factors. Explain the evidence that supports these recommendations. Required Elements: Describe the current global economic conditions and their effect on local macroeconomic indicators for your good or service. Describe the local economy`s stage in the business cycle. Describe how current credit market conditions affect your planning or operating decision for your good or service. No more than 2100 words (in addition to the 1400 word paper completed in week four, an additional three pages at most is needed)

CONTENT:

Business Proposal Charisse Brown Economics/561 Prof: Assefa Muluneh Business Proposal Proposed Business McDonalds is one of the most respected companies in the food industry (McDonalds, 2015). The company provides a variety of food choices for its customers ranging from sandwiches, salads to beverages. The company also offers breakfast in their menu. It has always been the company’s objectives to share in the happiness of its customers by providing a variety of food and drinks needs that would meet the expectations of the customers. The company has also considered the needs of children by including some foods in the menu that can be purchased for children. However, McDonalds has failed to provide an appropriate breakfast option for children. In its happy meal option, designed for children, some of the available meals include yogurt, snacks and a variety of juices. The company has managed to provide children’s food with 25% less sugars as compared to the available substitutes in the market (McDonalds, 2015). The company ought to design a breakfast menu for children. By including child sized portions items in the children breakfast menu, the company would attract more customers, increasing its revenue generation. Market structure McDonalds operates in a market structure exhibiting the features of monopolistic competition. The market is characterized by few players in the market, with minimal barriers to entry in the market as the players have differenti...


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