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Marketing Research: What is Zappos` Value Proposition?
1. Read the following two PDF sources and two videos.
PDF 1(see attachment file
PDF 2(see attachment file
VIDEO 1: https://www.youtube.com/watch?v=5CcLIPaUz3E
2. Compose a post of one to two paragraphs and include supporting academic citations.
3. Paragraph must have:
Describe Zappos’ market offering.
What is Zappos’ value proposition? How does it relate to its market offering?
How does Zappos build long-term customer relationships?
Name: Course: Professor: Date Marketing Zappos` market offering. Zappos one of the fastest growing companies due to its desirable company culture; Zappos promotes a family culture that enhances employee interaction. The company’s values are practiced by the top leadership to cultivate strong corporate cultur