Market Screening

Market Screening

Resources: http://www.mhhe.com/business/management/intlonline/ and Appendix A
? Visit http://www.mhhe.com/business/management/intlonline/ to select a region and
country to review for your final project.
? Inform your instructor of the country and product you chose for the final project. (I was thinking region 4 put need help with product- your choice)
? Complete the market screening portion of your final project using the sources of
information that relate to your selected country found on the Business Around the World
Web site.
? Summarize your findings in a 200- to 300-word response.
? Address the following topics:
o Basic need potential
o Import restrictions
o Price controls
o Government and public attitude toward buying American products

Maximum of 300 words.


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